Yesterday, I had an interesting conversation regarding Keller Williams models. For anyone familiar with KW, there is a model and/ or system for everything. The red book (MREA), the blue book (MREI), the white book (Shift), etc.. It is an incredibly powerful and dynamic system in which a company of 70,000+ agents are working and bettering themselves around a standard of models and systems which at their core are developed from International in Austin, TX; however, through diverse marketplace collaboration, constant interaction and a commitment to the individual agents the models are continually improved and developed. This is an incredibly powerful and insightful system which is currently unmatched it the industry and really has become the standards from which many great agents operate both in and out of the company. So you are still wondering what is the model? Well there are lots of them, but there seems to be a couple predominant models in the industry.
1)
Broker Centric Model; where the goal is growth of the brokers brand and the agents serve the brokers vision on a business level. In exchange the broker typically touts success for agents because of the brand and offers training and various other services.
2)
The Discount Model (often a desk fee model) where through economy of scale the agents are able to build a low cost brand while the broker is also able to meet his business needs through renting desks. This model does not offer any support, but on the surfaced would appear to be the least expensive.
The comparison in agent lingo might be a flat fee listing vs a full service listing.
3)
Agent Centric Model; this is somewhat of a hybrid between the two models and Keller Williams is the only company I know operating in this model. KW is really a training company that sells real estate. A quick review of
www.KWConnect.com makes this very clear and this is definitely one of the value propositions to being a KW associate. KW also empowers and encourages agent branding; not company branding. KW agents participate in company growth and expense decisions through a leadership council (short of like a board of directors in the corporate world). Agents are individually incentivize for their efforts to grow the company through a profit sharing system where owner profits are split with the agents - oh, and after 3 years your profit share is vested and becomes a source of passive income. Essentially, this hybrid model has aligned agent motivation with that of the owners in terms of growth while also encouraging and teaching agents how to turn their agent brand into a business that develops into another source of passive income. Real Estate becomes the vehicle to achieve all other goals; much more than a job. The best part is that it's easy if you just follow the models! The last and most important piece of this model is the culture around which the company operates. The only way to truly understand this value is to experience it. I touched on this value proposition in my previous post.
I thought I better write this while I still remember what it's like to be in a broker centric model.